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BSC
Birmingham-Southern College
Collateral materials include such items as flyers, invitation packages,
advertisements, posters, banners, etc. Print advertising and other
collateral materials may vary greatly in design, but accurate application
of the identity standards will ensure a consistent representation of
the BSC brand. The BSC wordmark must be used in all materials
and appear prominently in the layout. Occasionally, there will be
opportunities to display the BSC wordmark that are not outlined
in this manual. In such instances, please contact the Office of
Communications at x4902 or
[email protected]. We will provide
guidance and design assistance for your project.
The BSC wordmark should be used only in the colors and typefaces
outlined on previous pages. Please do not use the BSC wordmark in
conjunction with other exceptioned logos without permission from the
Office of Communications.
Quick Reference
Wordmark Configurations
5
Secondary Signatures
6
Unique Logo Exceptions
7
Formats
8
Again, for placements/colors/uses that fall outside of the guidelines
presented in this manual, contact the Office of Communications at
x4902 or
[email protected].
Publications/Design Samples
collateral materials
Placement
10
Fonts
14-17
Colors
18-19