2015 Visual ID Manual

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BSC
Birmingham-Southern College
The letterhead design is standardized to promote
consistency; yet it also offers a way for departments,
offices, programs and/or centers to include their
specific contact information within the design.
The left margin should measure 1” and align with the
‘C’ in ‘BSC.’ The right margin should likewise measure
1”. The top margin will vary according to the amount
of text printed in the address section of the letterhead
(as many as five lines of text, as shown). However,
we recommend that the body of the letter begin at no
less than 3” from the top of the page. The last line
of the letter should measure a minimum of 1” from
the bottom of the page. NOTE: sample is shown at a
reduced size/scale.
All letterhead orders must be printed by the campus
Print Shop.
If you have questions about the official BSC letterhead,
or if you have special letterhead needs, please contact
the Office of Communications at x4902
or .
Stationery System
letterhead minimum 3” top
margin
1”
left margin
1”
right margin
minimum 1” bottom
margin
900 Arkadelphia road
Box 549008
Birmingham, Alabama 35254
205-226-4600
205-226-3074 Fax
1 800 523-5793 national
oFFICE oF ADMISSIoN
Firstname Lastname
Title
Institution
Address
City, State ZIP
January 1, 2012
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quis feugiat. Suspendisse euismod nisi sem. Pellentesque iaculis ultrices laoreet. Cras venenatis congue
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tum placerat. Nulla malesuada felis ac urna fermentum laoreet.
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ornare dictum lorem, nec vehicula lacus vestibulum id. Etiam eu turpis et massa consequat commodo.
Vivamus sit amet metus a nulla interdum scelerisque. Fusce ut quam id lorem bibendum fermentum et nec
mauris. Sed orci metus, accumsan quis scelerisque vel, vulputate eu ante. Aliquam erat volutpat. Sed
condimentum nulla eget libero posuere ac viverra neque sodales. Sed fringilla, est et facilisis fermentum,
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libero lacus pulvinar nunc, sit amet egestas nisl sapien vestibulum lacus. Vestibulum ut odio eros. Integer
sit amet nisi a magna suscipit vulputate. Nunc sem sapien, egestas ac facilisis at, commodo et felis. In hac
habitasse platea dictumst.
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at pellentesque purus. Etiam arcu est, porttitor quis pellentesque eget, ultrices quis magna. Nulla pretium
vulputate dolor vitae dictum. Morbi in ipsum a urna rutrum mollis ullamcorper at erat. Ut mollis molestie
hendrerit. Nullam turpis diam, interdum quis bibendum hendrerit, fermentum ut nibh. Cras eu eros dolor,
dictum consectetur leo. Mauris faucibus, tellus at egestas malesuada, felis nisi condimentum turpis, quis
molestie mauris lacus ac massa. Nulla facilisi. Curabitur non dui id dolor sollicitudin suscipit.
Pellentesque auctor lacinia sem quis mattis. Maecenas tempor eros sed risus dictum at aliquam felis varius.
Maecenas sed ligula eget est porta pellentesque.
Vivamus id turpis velit. Donec eleifend ultricies mattis. Etiam eu tellus at velit facilisis mollis.
Maecenas sollicitudin venenatis massa et gravida. Nunc lobortis, ante at condimentum aliquam, nibh
magna vulputate nisi, blandit facilisis nibh purus id nunc. Vivamus metus mauris, consequat lobortis
sollicitudin et, accumsan eget augue. Quisque eu placerat enim.
Sincerely,
Firstname Lastname
Title
Institution