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FEATURES
BSC
business students take
a bite out of the Big Apple
This January, a group of Birmingham-Southern students found themselves on the streets of New York City, learning
while doing in one of the world’s biggest hubs for business.
As part of the Exploration Term course “The Business of the Big Apple,” the 32 business majors studied four areas of
commerce: finance, sports, entertainment, and fashion. They met with alumni in those areas and also got behind-
the scenes tours of key sites around the city, including the Bank of New York, the NASDAQ, the Federal Reserve Bank,
Yankee Stadium, Madison Square Garden, the Metropolitan Museum of Art, NBC, Rolling Stone magazine, Lincoln
Center, the New York City Public Library, and theaters and local fashion houses.
When they returned to campus, students worked in teams to research and prepare business plans for start-up
ventures based on innovative business models they saw in the NYC market. Much like the television show “Shark
Tank,” each group presented their plan to a panel of executive evaluators from Birmingham’s business community as
well as faculty from BSC’s Business Administration Department.
Scan the QR code with
your mobile device or go to
www.bsc.edu/video/newyorkto watch a video about the
E-Term project and see a gallery
of more photos.
photo essay by Tom Coiner
“If I can make it there, I’ll make it anywhere…”
—
theme from “New York, New York”