Joseph S. Bruno Professor of Retailing
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4822
Office Fax: (205) 226-3080
Brief Career Background:
A.A. Freed-Hardeman University
BSBA University of Central Florida
MBA Illinois State University
JD Birmingham School of Law
PhD University of Alabama at Birmingham
Areas of Academic Interest:
- Customer Satisfaction
- Business Law
- Business Ethics
BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration is given to product development as well as to how transactions in the marketplace are initiated, motivated, facilitated, and consummated by both business and nonbusiness organizations. Prerequisite: BA 201 Fall, Spring.
BA 363 Legal Environment of Business (1)
A study of the legal environment in which business operates, including the institutions and processes by which law is created, molded to meet changing needs, and applied to particular cases. The course also examines the multitude of legal rules that serve to channel the behavior of business men and women in socially sanctioned directions. Prerequisite: BA 201 or junior standing. Fall, Spring.
BA 475 Marketing Management (1)
A study of marketing from managerial viewpoints: critical analysis of functions of marketing opportunity assessment, marketing planning and programming, marketing leadership and organization, evaluating and adjusting marketing effort. Prerequisite: BA 350.
PPM 553 Marketing Management I